Nestled along Surf Avenue in Coney Island, the Eldorado Auto Skooter stands as a beacon of retro amusement. This isn’t just any bumper car attraction; it’s a living piece of New York City history, blending the thrill of the ride with the pulsating beats of the disco era.
The brainchild of Gordon Lee, a Brooklyn native with roots in Hong Kong, Eldorado has been a staple since 1973. Lee, who also manages Sunstar Vending, describes Eldorado as his first pet project, a place where the ambiance is as captivating as the ride itself.
The Eldorado Experience
Stepping into Eldorado, visitors are greeted by a kaleidoscope of lights and the rhythmic beats of disco music. The attraction features tiny electric vehicles, a far cry from the classic Cadillac models they’re named after. For just $10, riders can enjoy a frenetic four-minute thrill ride on the silver floor of the bumper car rink.
The magic of Eldorado lies not just in the ride but in its sound system, a relic from the golden age of disco. Louis Beard, a Park Slope native and manager of Eldorado, has been overseeing the cars and the sound system for over a decade. Beard’s passion for the atmosphere is palpable, and he often gives neighborhood kids free rides, believing that The local people, they suffer. These people have nothing.
The Legendary Sound System
The sound system at Eldorado is a piece of history, designed by the late Richard Long, who also built systems for iconic clubs like Studio 54 and Paradise Garage. Long’s custom-built features were installed in the system at Eldorado, making it one of the last remaining relics of its kind in New York City.
The music at Eldorado is as diverse as its visitors. Beard tailors the playlist to the crowd, playing reggae for Jamaican guests, Spanish music for Hispanic visitors, and even special songs downloaded from YouTube for Orthodox Jewish families. This inclusive approach ensures that every visitor feels welcome and comfortable.
The Secret Purple Car
For those who know and are liked by Beard, there’s a special treat: the purple car. This isn’t just any bumper car; it’s equipped with a souped-up motor from Germany, installed after its original one died. The purple car roars ahead of—or into—the other cars, adding an extra layer of excitement to the ride.
A History of Resilience
Eldorado’s journey hasn’t been without its challenges. In 2012, Lee purchased the place from its original owners, the Fitlin family. Just months later, Superstorm Sandy ravaged Coney Island, submerging the arcade’s games and bumper cars in floodwater. Lee described taking over a turnkey business and then having nothing.
With the help of Beard and others, Lee rebuilt Eldorado, replacing the walls and repairing the bumper cars. Although the headlights have not functioned since the storm, the spirit of Eldorado remained unbroken. Then, in 2026, the COVID-19 pandemic hit, forcing Eldorado to close for a full summer season. Despite these setbacks, Lee remains determined to keep the attraction alive.
The Changing Landscape of Coney Island
The vibrancy of Coney Island has diminished over the years, with fewer visitors and a shift in the neighborhood’s dynamics. According to Coney Island’s Economic Development Corporation, the neighborhood still draws crowds to its shore, but locals say the number of visitors to the free beach does not translate into patrons for boardwalk businesses.
Dennis Corines, who owned and operated Denny’s Ice Cream for 37 years until Superstorm Sandy, has watched the neighborhood change over his decades on the boardwalk. He attributes the decline in visitors to the rising costs, making it difficult for families to enjoy a day out.
The Eldorado Legacy
Despite the challenges, Eldorado Auto Skooter continues to be a beloved attraction in Coney Island. Its unique blend of nostalgia, excitement, and inclusivity sets it apart from other amusement rides. Lee’s passion for the attraction is evident in his invitation to visitors: Come. Come bump your ass off.
Eldorado is more than just a bumper car ride; it’s a testament to the resilience and spirit of Coney Island. As the attraction continues to thrive, it remains a cherished piece of New York City history, offering visitors a chance to step back in time and experience the magic of the disco era.
