Okay Beer Co., the unique blend of a brewery and bowling alley nestled within West Main Lanes in Honeoye Falls, is currently undergoing a significant transformation. Since June 22, the establishment has been temporarily closed to facilitate extensive renovations, with a grand reopening scheduled for July 7. This marks the most ambitious project undertaken by co-owners Seth Wile and Megan Phillips since they took over the property.
The closure, spanning two weeks, is the longest the venue has been shut down since its inception in June 2026. Wile and Phillips have been diligently working on various enhancements, aiming to create a more efficient and enjoyable space for their patrons. “We’ve done big projects every year. And this is the biggest,” Wile shared, highlighting the scale of the current undertaking.
Expanding and Modernizing the Space
The renovations are comprehensive, touching nearly every aspect of the business. One of the most notable changes is the expansion of the kitchen area. The original kitchen was built under tight constraints, working around the remnants of the previous bowling alley kitchen. This time, the upgrades are designed to address those limitations and enhance the
“We get so slammed that we need to upgrade to help the kitchen operate better,” Wile explained. The kitchen is undergoing its second full gut renovation, with plans to increase cold storagefreezer space and upgrade all kitchen equipment. A brand new hood and a larger footprint will allow for more equipment, enabling the kitchen to cook more food and keep up with the growing demand.
The bowling alley is also receiving a significant upgrade. The old scoring system, dating back to 2002, is being replaced with a modern system that gives each lane its own individual scoring and control setup. This change aims to improve the customer experience and eliminate the confusion that arose from the shared control panels of the past. “The old stuff was dying. Twenty-four-year-old technology doesn’t last forever,” Wile noted, emphasizing the necessity of the upgrade.
Enhancing the Customer Experience
Beyond the kitchen and bowling alley upgrades, several other improvements are being made to enhance the A new shipping container has been added for brewing storage, easing a longstanding space crunch. A self-serve water station will reduce the constant need for bar staff to refill glasses, a feature that Wile and Phillips are particularly excited about. Additionally, a redesigned shoe cubby is being turned into a more visually appealing feature.
The bar layout has been revamped, and a long-overdue deep cleaning of service areas is underway. A glass-block half wall is being installed to separate the kitchen entrance from the dining room, providing diners with a bit more separation from back-of-house traffic. Cosmetic changes, such as fresh floor paint behind the bar and a reworked service flow, are also part of the transformation. These small adjustments contribute to a smoother
A Vision for the Future
Wile and Phillips have a clear vision for Okay Beer Co. They see it as more than just a brewery or a bowling alley; it’s a community space where people can spend the entire day. “We don’t view ourselves as just a brewery,” Wile explained. “We were never just a bowling alley or just a place to grab a beer. It’s important for us to create a space people want to come back to—bring their kids, their grandparents, their friends.”
This philosophy has driven the evolution of West Main Lanes since Wile and Phillips took it over. What started as a functional bowling alley with a modest food and beverage program has gradually transformed into a multifaceted venue. Each year brings new additions—a stage for live music, a playground for families, a pollinator garden, expanded outdoor seating, and incremental upgrades to kitchens, storage, and service flow.
When Okay Beer Co. reopens on July 7, customers may not immediately notice the new walk-in coolers or the upgraded hood systems. However, they will feel the difference in the smoother experience and the more intentional design. “It’s never really finished,” Wile said, reflecting on the ongoing nature of their vision. “It’s just the next phase.”
