Zaxbys, the Atlanta-based fast-casual chicken chain, has made its debut in New york city with the opening of its first location in the Bronx. A second restaurant is set to open later this summer in Manhattan’s Upper East Side. This expansion marks a significant milestone for the brand, which now operates in 24 states and has surpassed the 1,000-unit milestone.

The Bronx location, situated at 3260 Boston Road features a 2,000-square-foot layout with seating for 15 guests. It offers both dine-in and drive-thru services, catering to the diverse needs of New Yorkers. The upcoming Manhattan location at 1267 First Avenue will be even larger, boasting over 2,800 square feet and 16 dine-in seats along with self-service ordering kiosks.

Zaxbys’ Growth Strategy and Market Impact

Zaxbys’ entry into New York City is part of its ambitious growth strategy, aiming to open more than 60 new restaurants this year. The brand’s long-term goal is to add 100 new stores annually a testament to its commitment to expansion. CEO Bernard Acoca expressed enthusiasm about the brand’s arrival in one of the world’s most influential food cities.

“New York is one of the most influential food cities in the world, and we’re incredibly proud to introduce Zaxbys to this market,” Acoca said. “Whether it’s Southern transplants looking for a taste of home or New Yorkers discovering our Chicken Fingerz and signature sauces for the first time, we’re excited to share the Southern hospitality and bold flavor experiences that have made Zaxbys a fan favorite for more than 35 years.”

The Zaxbys Experience: What to Expect

Zaxbys is known for its Famous Fingerz™12 signature sauces and a menu filled with craveable items. The brand’s modern farmhouse-inspired design and convenient ordering options, including online and mobile app ordering, ensure a seamless dining experience. Customers can also earn points with every purchase through the Zax Rewardz program.

To celebrate its New York debut, Zaxbys will host a series of events throughout the city this summer. These events are designed to build brand awareness and introduce the unique Zaxbys experience to local communities. From exclusive menu innovations to community-focused experiences, the brand aims to make a lasting impression on New Yorkers.

Zaxbys’ Journey: From Humble Beginnings to National Expansion

Founded in 1990 in Statesboro, Georgia, Zaxbys started as a neighborhood restaurant with a unique concept: making Chicken Fingerz the star of the menu. Over the past 36 years the brand has grown into a beloved chain with more than 1,000 locations across the country. Despite its expansion, Zaxbys has remained committed to quality, bold flavors, and Southern hospitality.

In 2026 Zaxbys was recognized as the Transformational Brand of the Year by QSR Magazine, highlighting its significant impact on the fast-casual dining industry. With its entry into New York City, Zaxbys continues to build on its legacy of delivering exceptional dining experiences.